Wouldn’t we all love to have a fairy godperson swoop over our work, sprinkle some magic dust and transform it into something readable, accurate, consistent and cogent, every time? Do we gnaw on our fingernails,...
I believe in building professional connections. All the time. My network of professionals is made up of colleagues and clients almost entirely related to my field of work in one way or another. It’s where I learn, I...
The social media landscape in 2025 Social media (SM) has exploded around the world in the past 25 years, with the big platforms launching after 2000, eg: Reddit and YouTube in 2005; Twitter and Facebook in 2006;...
Three years ago, I wrote a series of articles on marketing, digital marketing, social media marketing (SMM) and content vs paid SMM, as they relate to editors in South Africa. These four articles provided an...
I am not a digital native, I am not even a digital immigrant – I am an undocumented digital foreigner. I get daily reminders of this whenever I go onto the internet. A modern CV Let me explain. A while ago, Alexis...
Have you ever wondered what impression you make on potential clients when they first see anything about you, the editor? First impressions In Gauteng, a few of us were keen to find out a little more about making a good...
Following a meeting discussing search engine optimisation (SEO) and assisting the copy editor, a team member suggested a blog on how to write a blog. So, here it is, how to write a PEGblog while keeping in mind SEO....
Social media is the new normal with regard to business. In light of the Covid-19 pandemic, the Fourth Industrial Revolution, the POPI Act and its impact on direct marketing, and the need to establish an online brand,...
Developing a presence on the world wide web is crucial for freelance success. One of the best ways to market yourself as a language practitioner is by optimising your LinkedIn profile. The following basic principles...
In this fourth article in the series on social media marketing (SMM), I consider the questions: Content or paid SMM? What platforms should I consider? Again, I refer to the Digital 2022 Global Overview Report by...