Social media is the new normal with regard to business. In light of the Covid-19 pandemic, the Fourth Industrial Revolution, the POPI Act and its impact on direct marketing, and the need to establish an online brand, social media marketing has become an essential...
Developing a presence on the world wide web is crucial for freelance success. One of the best ways to market yourself as a language practitioner is by optimising your LinkedIn profile. The following basic principles can help to set you apart from your competitors: A...
In this fourth article in the series on social media marketing (SMM), I consider the questions: Content or paid SMM? What platforms should I consider? Again, I refer to the Digital 2022 Global Overview Report by DataReportal/We Are Social/Hootsuite as I delve...