Social media is the new normal with regard to business. In light of the Covid-19 pandemic, the Fourth Industrial Revolution, the POPI Act and its impact on direct marketing, and the need to establish an online brand, social media marketing has become an essential skill.
In this fourth article in the series on social media marketing (SMM), I consider the questions: Content or paid SMM? and What platforms should I consider? I provide some pointers about what to consider and what is happening in the SM space, using broad brushstrokes.
During developmental editing, the editor focuses on the ‘big picture’ of the story and makes recommendations to ensure a winning structure that will keep readers absorbed to the end of the book. This editing step can be done during an early draft of the completed manuscript or once the author feels they have done all the self-editing they are capable of. The developmental editor can help determine the best order or format for chapters or paragraphs, areas where clarity is needed and where the writing has digressed from the topic.
From time to time, PEG receives requests for a reader’s review of a book before it is sent to a publisher. The article sets out a basic framework for carrying out such a task. The guidelines below are provided by Asenjo (2002). The questions he asks are key questions which should be answered and then turned into cohesive paragraphs for the author to present to the publishing company.
Prompt delivery (time), excellent standards (quality) and affordability (price). As editors, this is what we want to deliver and it’s what clients of editing services should expect. I’ve heard it said that most skilled editors can offer all three but, more frequently, can only deliver on two. And that’s perfectly reasonable in an editing context; we know clients want work produced quickly but affordably and, preferably, to the highest possible standard. How then do editors who offer quality and meet deadlines decide on their rates?
‘Grammar’ is the term used to cover the rules or conventions of English usage that help us to communicate effectively in both spoken and written language. Grammatical rules guide the way we use words, construct sentences and apply punctuation to clarify a writer’s or speaker’s meaning. Over time, popular usage influences and could change grammatical conventions.
In this second of the two-part article on marketing and (social media marketing) SMM for editors, the focus will be on the social media (SM) landscape in South Africa, as at end 2020. In my previous PEGblog post, I defined social media marketing (SMM) within the wider...
This challenging and often prickly topic has elicited a great deal of controversy. There are many editorial purists who do not see editing as a process but are prescriptive about what should and should not be done. They believe that a line is firmly drawn in the sand...
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. - Nelson Mandela Happy International Mother Language Day! We use language every day to communicate with each other, but our mother...
In this first of two articles, I will try to situate social media marketing (SMM) within the wider marketing discipline, after situating marketing within organisations. However, I will strip everything down to the bare bones and provide sound-bite type information...
On 11 December 2021, PEG held an online workshop, attended by 30 wordsmiths, on the subject of editing the genre of fiction. It was also the pretext for officially launching PEG’s latest guide, Editing fiction, authored by Máire Fisher and Nella Freund, with the assistance of PEG’s Isabelle Delvare. At least 60% of those present were attending to learn more about the genre and its particular demands, not having dipped their toes into such waters before and wondering if it’s for them. A small number of the participants identified themselves as seasoned fiction editors hoping to pick up some useful hints and tips.
Judging by the queries raised on the PEG chat group, the humble hyphen seems to have a lot of explaining to do! In this post, I focus on its many and varied uses in South African and UK English. Perhaps a few guidelines on the reasons for its usage (or not) will be useful.
Blog writing has become something of an artform on its own. There are rules and best practices that define the skill of writing engaging content for the web. The key to strong blog writing is to keep it focused and to make it easy to digest – you want to make people stop scrolling.
In the first post in this series, we defined professionalism and identified three criteria of being a professional editor. We discussed specific knowledge and skill in the second post and remuneration in the third. In this final post, we’ll look at an ethical code of practice as central to professionalism.
A thesis is the personal work of a student attempting to achieve a master’s or doctoral degree in a chosen field. It needs to be written in an academic style that would be found acceptable within the international community.
It was 9 October 1916 and a few months into the third year of the First World War. Horace Hart, the visionary who saw the necessity of penning down the style rules for the English language, had taken his own life.
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