I believe in building professional connections. All the time. My network of professionals is made up of colleagues and clients almost entirely related to my field of work in one way or another. It’s where I learn, I feel motivated and I expand my knowledge, skills and...
The social media landscape in 2025 Social media (SM) has exploded around the world in the past 25 years, with the big platforms launching after 2000, eg: Reddit and YouTube in 2005; Twitter and Facebook in 2006; WhatsApp in 2009; Pinterest and Instagram in 2010;...
Three years ago, I wrote a series of articles on marketing, digital marketing, social media marketing (SMM) and content vs paid SMM, as they relate to editors in South Africa. These four articles provided an introduction to SMM, a tactic that can be used easily by...