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Social media marketing

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Networking: What’s it about?

Networking: What’s it about?

21 July 2025 | Client acquisition and management, Marketing your editing business, Online marketing strategies, PEGblog, Social media marketing, Starting-up tips

I believe in building professional connections. All the time. My network of professionals is made up of colleagues and clients almost entirely related to my field of work in one way or another. It’s where I learn, I...

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Social media marketing for editors – an update continued

Social media marketing for editors – an update continued

17 June 2025 | Online marketing strategies, PEGblog, Social media marketing

The social media landscape in 2025 Social media (SM) has exploded around the world in the past 25 years, with the big platforms launching after 2000, eg: Reddit and YouTube in 2005; Twitter and Facebook in 2006;...

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Social media marketing for editors – an update 1

Social media marketing for editors – an update 1

3 June 2025 | PEGblog, Social media marketing

Three years ago, I wrote a series of articles on marketing, digital marketing, social media marketing (SMM) and content vs paid SMM, as they relate to editors in South Africa. These four articles provided an...

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