Being a top-notch editor isn’t just about red pens and grammar rules. It’s about emotional intelligence, understanding our authors and making the editing journey a valuable experience for everyone involved. In the dynamic world of publishing and editing,...
What is the active voice? In the active voice, the subject performs the action. Sentences are active in voice when the person or thing performing the action comes before the verb. The message is clear about who is responsible for the action; the reader knows who is...
In this third article in the series on social media marketing (SMM), we look at some of the basic data that relates to SMM and digital marketing (DM), the broader area of marketing in which SMM fits. For the purposes of this article, let’s assume that you have been...
In this first of two articles, I will try to situate social media marketing (SMM) within the wider marketing discipline, after situating marketing within organisations. However, I will strip everything down to the bare bones and provide sound-bite type information...
Have you ever considered blog writing? In this edition of PEGblog, Faeron Wheeler gives us 10 valuable tips for better blog writing. Blog writing has become something of an artform on its own. There are rules and best practices that define the skill of writing...
