Active and Passive voice

Active and Passive voice

What is the active voice? In the active voice, the subject performs the action. Sentences are active in voice when the person or thing performing the action comes before the verb. The message is clear about who is responsible for the action; the reader knows who is...
Social media marketing: Consider the data

Social media marketing: Consider the data

In this third article in the series on social media marketing (SMM), we look at some of the basic data that relates to SMM and digital marketing (DM), the broader area of marketing in which SMM fits. For the purposes of this article, let’s assume that you have been...