One of the many questions on our members’ lips nowadays is ‘Why accreditation?’ This blog attempts to answer this question by highlighting its numerous benefits. Raising professional standards Fundamentally, accreditation aims to raise professional standards of...
In my previous blog post, we looked into the role of editors and proofreaders in trade books. I pointed out that there is more to editing than just fixing spelling and grammatical errors. There are different types of editing, and each serves a purpose. For first-time...
The following post is an extract taken from Consistency, Consistency, Consistency: The PEG guide to style guides written by John Linnegar with Paul Schamberger and Jill Bishop. Publishing houses’ style guides establish house rules for language usage, such as spelling,...
What are trade books? Trade books probably have the largest market in comparison to other types of book. That’s because they are intended for a general readership and cover a variety of genres: biographies, autobiographies, memoirs, self-help, business, mystery,...
Social media is the new normal with regard to business. In light of the Covid-19 pandemic, the Fourth Industrial Revolution, the POPI Act and its impact on direct marketing, and the need to establish an online brand, social media marketing has become an essential...
