This is an extract taken from The PEG guide to grammar and punctuation (2018) by Myf Steynberg. Grammar is the greatest joy in life, don’t you find? – Lemony Snicket ‘Grammar’ is the term used to cover the rules or conventions of English usage...
In this second of the two-part article on marketing and (social media marketing) SMM for editors, the focus will be on the social media (SM) landscape in South Africa, as at end 2020. In my previous PEGblog post, I defined social media marketing (SMM) within the wider...
This challenging and often prickly topic has elicited a great deal of controversy. There are many editorial purists who do not see editing as a process but who are prescriptive about what should and should not be done. They believe that a line is firmly drawn in the...
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. – Nelson Mandela Happy International Mother Language Day! We use language every day to communicate with each other, but our...
In this first of two articles, I will try to situate social media marketing (SMM) within the wider marketing discipline, after situating marketing within organisations. However, I will strip everything down to the bare bones and provide sound-bite type information...
