Better business branding
Join PEG for our webinar series where you will have the opportunity to upgrade your knowledge and skills as editors and proofreaders in a variety of ways: linguistic, stylistic, business, digital, technical and more. Wanting to understand brands and branding better. To know perhaps how you can create, promote or improve your brand as a freelance language practitioner, or pitch yourself and your rates, setting you apart from your competitors? Then this could be the webinar for you!
Date: Tuesday, 26 March 2024
Time: 18:00–20:30
Place: Online (Zoom meeting)
Facilitator: Dave Henderson
CPD hours: You’ll earn 2,5 CPD hours by attending this webinar, 0,5 hours by listening to the recording.
About our facilitator
Dave Henderson is the founder of the MYeBook self-publishing business. He also acts as the Chief Welcome Officer; welcoming every new author through the doors of the business. After their first chat, he recommends a publishing route that will best suit the author’s specific goals before he introduces them to the rest of his talented team. He is always on call to ensure that no author ever gets left behind.
About the webinar
Are you hungry for more editing work? Every day, editors are looking for new customers in the wrong places. Underselling themselves to the wrong clients. Or just quoting too low. Does this sound like you?
How, then, can an editor stand apart better from the competition? How to find more regular work? Or command a higher price? Weak or non-existent branding will keep an editor consigned to the bargain basement.
During our time together, I examine a few core concepts that will help an editor build a better brand. This means they will no longer need to rely on word of mouth alone to find new clients. It also means more reliable and automated lead generation.
Starting with the difference between thinking as a freelancer vs as a business owner, I break open a few core concepts that separate the two – from branding yourself (logos, basic business tools + advice) through to building a better website, one that lends itself to bringing in new leads to your door, ready to do business with you. And to your being an editor looking to find more work and looking to command better prices, by building a stronger brand.
Cost
| Affiliation | Registration fee (by 25 March latest) |
|---|---|
| PEG members | R380 |
| LAMP members* | R580 |
| Non-affiliated members | R780 |
*LAMP members: Association of Southern African Indexers and Bibliographers (ASAIB), ProJourn, Southern African Freelancers’ Association (SAFREA), South African Science Journalists’ Association (SASJA) and the South African Translators’ Institute (SATI).
Please register by completing and emailing the registration form.
Deadline for registrations: 12:00 on 25 March.
Cancellation policy
If members are unable to attend this webinar after having registered and paid for it, a full refund is possible if cancellations are received by Sharon Rose by no later than 12 noon on 25 March. Once the final number of attendees has been confirmed on the eve of the webinar, no refunds are possible.
In addition, should you be prevented from participating in full or in part on the day of the webinar owing to Eskom loadshedding, you will be entitled to take either the same webinar or another on the 2024 webinar programme. When this occurs, the onus will be on you to inform the webinar coordinator of your disqualification on this ground and to specify which alternative webinar you would like to transfer your registration to.
Remember, though, that as a would-be or part-participant on the day, you will in any event receive the audio recording of the entire event plus PDFs of the PPT slides.
Use the early-bird special: save money and secure your spot at this webinar by registering early!