social media marketing Archives - Professional Editors' Guild

Social media marketing for editors

by Anna171 | 28 June, 2022 | Business Advice, Marketing Your Editing Business, PEGblog

Social media is the new normal with regard to business. In light of the Covid-19 pandemic, the Fourth Industrial Revolution, the POPI Act and its impact on direct marketing, and the need to establish an online brand, social media marketing has become an essential...

Social media marketing: Consider the data

by Anna171 | 17 May, 2022 | Business Advice, PEGblog

In this third article in the series on social media marketing (SMM), we look at some of the basic data that relates to SMM and digital marketing (DM), the broader area of marketing in which SMM fits. For the purposes of this article, let’s assume that you have been...

A snapshot of the social media landscape in South Africa

by Anna171 | 8 March, 2022 | Business Advice, PEGblog

In this second of the two-part article on marketing and (social media marketing) SMM for editors, the focus will be on the social media (SM) landscape in South Africa, as at end 2020. In my previous PEGblog post, I defined social media marketing (SMM) within the wider...

Understanding marketing and social media marketing

by Anna171 | 21 February, 2022 | Business Advice, PEGblog

In this first of two articles, I will try to situate social media marketing (SMM) within the wider marketing discipline, after situating marketing within organisations. However, I will strip everything down to the bare bones and provide sound-bite type information...

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