Barbara Wood


PEG editor no.


Contact Details

Telephone – work


Telephome – home


Cell phone


My Qualifications


Johannesburg Chamber of Commerce (SEDA) Export Orientation Certificate: Exporting from South Africa.
Creda Communications, Print and Media Communications
SAFTO certificate on importing/exporting.
Foundation for Business Leadership, Pretoria:
Master of Business Leadership (MBP)
Subjects passed:
Management Accountancy
Manpower Management
Strategic Management
Communication Management
Financial Management
Marketing Management.

Various PR, Management, Research and HR courses through UTC, VZ and the associations I belonged to.
Intermarket (a tertiary education Institute, Duesseldorf, Germany) and International School, Cologne, Germany: Market Research and Psychology (equivalent to BA). Subjects passed:
Industrial Psychology
Descriptive Statistics/Statistical Inference
Market Research.



Years of experience

editing research (1968 - 2007); editing text 1989 to present date Years


Annual reports
Business communications
Distance Learning materials
Higher Education/Academic
Narrative non-fiction
School textbooks

Subject areas

Community development
Environmental Sciences
Language studies
Natural resource management
Social Sciences

Skill detail

Research: based on my research qualification and 54 years of experience in research
Editing: business documents, academic documents, fiction and non-fiction manuscripts - based on editing experience as Editor-in-Chief since 1989.
Company turnaround/rescue based on personal successes in 8 companies.
Translation from German to English and vice versa

Special subjects

entrepreneurship, management

Business details

Company name

Not on record  

Web address

Not on record  

About the editor

About me

Work experience

I work around the clock and meet tight deadlines;
I pay attention to detail;
I have thorough experience in a wide range of fields, spanning 54 years in business.
I am confident, organised, self-motivated, punctual and always professional. I enjoy working in a team or independently. I am pro-active, creative, dedicated and a problem solver. More importantly, I find ways to avoid problems from occurring in the first place. I am a natural leader, developing, motivating and encouraging others. I have good people-skills. I have solid first-hand experience in company turnaround and developing profits.

I have been Chairman, Chief Executive and Managing Director of various companies. I have intense and extensive experience (54+ years) in consumer- and B2B research, marketing and advertising, publishing and all print- and online media matters, in HR, Management plus lecturing and editing/developing Grade work and tertiary education material.

My other leadership positions involve:
Having served as Council Member of the Johannesburg Chamber of Commerce and as Business Representative of the Johannesburg Business Forum and the Finance/Rates & Taxes Sub Committee.

 Vice Chairman of the South African Market Research Association (SAMRA);
 Founder Member of the control body of research companies SAMRO;
 Council and Executive Council Member of the Institute of Directors (Fellow of the International Institute of Directors);
 Council Member of the Institute of Marketing Management (IMM);
 Member of the Business Women's Executive Club;
 Chairman of the Gauteng Small Business Council (statutory body);
 Council Member of the Sandton Chamber of Commerce;
 Member of the SACOB Economic Affairs Council and the Metropolitan Affairs Council.

Woodlands Media: 2003 - present
ITWeb: Copy Editor, Brainstorm and Margin magazines, online newsletters, Ghostwriter
CTI: Textbook Developer (Employability and Professionalism) and Copy Editor
CJ Hattingh & Sons: Copy Editor, Editor-at-large. (Pty) Ltd: CEO and Executive Chairman
Professional Marketing/Management (Pty) Ltd:
Turnaround Consultant/Managing Director
MarketProbe (Pty) Ltd: Owner/Managing Director
January 1975 - 1990
I founded MarketProbe, a Market Research company, specialising initially on qualitative research. Within two years, the company expanded into a full-service research house and grew to become the 5th largest research company in South Africa. Clients included Standard Bank, SAA, Simba, Karos, Nestle, FNB, Transnet, Transmed, Wool Board, Maize Board, Bayer, Monsanto, Toyota, Nissan, BMW, Volkswagen, Samcor and many other blue-chip accounts. I sold the business to complete my MBL/MBP studies.

During the years that I owned and managed MarketProbe, I also owned/took over or built up a number of other businesses which I sold once they were fully profitable.
1988 - 1991 Rotary South Africa (Swiss watches)
1985 - 1990 Sante de Selket (cosmetic house)
1977 - 1983 StatusMark Estates (property company)

Van Zijl & Schultze, Lund & Tredoux (now part of Ogilvy & Mather):
Research Director/Client Service. I left to start my own Market Research company.
United Tobacco Companies South (now British American Tobacco):
Consumer Research Manager

Since 2001, I have also worked on contract/freelanced: lecturing, editing and proofing, translations and Turnaround Strategies for various companies, including:

Rawsons Estates
SA Fashion Week
Pasta company in Germany

Translations and editing/proofing:
Afrikaans to English (book: Stumbling blocks or Stepping stones)
English to Afrikaans/Afrikaans to English advertising material for Uppe Marketing
Freelance Editing & Proofing:
MBA/MSc/PhD dissertations and academic papers for most national and international universities and business schools
Heinemann Publishers
Oxford University Press
Macmillan Publishers
Gauteng Business Journal
Black Business Journal SA (BBJ)
Uppe Marketing & Advertising
Life Sciences Advertising

Fiction and non-fiction manuscripts
Non-Fiction (books by Dr Neil Harvey)

Wits Business School: Non-verbal communication; Company Turnaround
Gibs: Company Turnaround
Varsity College: Entrepreneurship and Academic Literacy


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