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Marketing

Social media marketing for editors

Social media marketing for editors

Jun 28, 2022 | Business, Marketing, PEGblog

Social media is the new normal with regard to business. In light of the Covid-19 pandemic, the Fourth Industrial Revolution, the POPI Act and its impact on direct marketing, and the need to establish an online brand, social media marketing has become an essential...

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Optimising your LinkedIn profile

Optimising your LinkedIn profile

Jun 14, 2022 | Business, Marketing, PEGblog

Developing a presence on the world wide web is crucial for freelance success. One of the best ways to market yourself as a language practitioner is by optimising your LinkedIn profile. The following basic principles can help to set you apart from your competitors: A...

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Social media marketing: So many questions

Social media marketing: So many questions

May 31, 2022 | Business, Marketing, PEGblog

  In this fourth article in the series on social media marketing (SMM), I consider the questions: Content or paid SMM? What platforms should I consider? Again, I refer to the Digital 2022 Global Overview Report by DataReportal/We Are Social/Hootsuite as I delve...

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