If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. – Nelson Mandela Happy International Mother Language Day! We use language every day to communicate with each other, but our...
In this first of two articles, I will try to situate social media marketing (SMM) within the wider marketing discipline, after situating marketing within organisations. However, I will strip everything down to the bare bones and provide sound-bite type information...
On 11 December 2021, PEG held an online workshop, attended by 30 wordsmiths, on the subject of editing the genre of fiction. It was also the pretext for officially launching PEG’s latest guide, Editing fiction, authored by Máire Fisher and Nella Freund, with the...
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